Growing up in Hong Kong I spent a lot of time around an Angolan refugee family on my basketball team as well as an Indian family who were born and raised there. Their understanding of the world is so unique as it comes specifically from a foreigner of darker complexion that grew up in the rawness and insensitivity of Chinese culture. To the point where it has almost been a cause of perplexity and confusion for those who meet them later in life as they made their way into western communities. This has caused me to realize that we can never really go about research with categories because it seems as though we miss so much of the nuances that comes with human experience. Perhaps we need to categorize the outcomes of the product rather than the customers themselves since there is really no way to gauge the degree in which an individual falls into one specific category.
